Media Sponsors Help Tell Our Story

I’ve always been a fan of WTHR – I mean Ellen, Oprah and Law & Order are three of my favorite shows. Today, however, I was reminded that it’s not about the programs or the news; it’s about their community support and their commitment to partner with campaigns and events such as Race for the Cure.

To say we are lucky to have WTHR as a media partner is an understatement. A few of us met today with Angela Cain, Jennifer Donovan and Young-Hee Yedinak -- the terrific trio in the community relations department that helps drive the station’s support of the Komen Indianapolis Race for the Cure. These three women, along with several anchors for the station, help plan, organize, create, write, produce, emcee and are on-site from beginning to end Race day.

Their passion helps tell the stories we need to empower and motivate runners, walkers, volunteers and supporters each year. They use their creativity to find ways to increase the station’s support and visibility before, during and even after the Race. More importantly – and what was so clear today, was the friendship, support and camaraderie they have established with Komen Indianapolis by supporting the event for so many years.

WTHR has already started promoting the Race. The event is listed on their community calendar, we were a part of a larger Community Focus segment and plans are in the works for creating new PSAs (among other things). I also learned today that they may have back massagers in their tent again this year. Their full sponsorship is an incredible commitment and one that Race organizers recognize and appreciate year after year.

WTHR is one of several media partners Komen Indianapolis is fortunate enough to have. A big thanks also to Comcast, Entercom , Indianapolis Star and Indianapolis Woman. Each has made an important commitment and an invaluable contribution to the success of the Race for the Cure. Each media outlet beautifully helps us tell our story of hope.

So why am I highlighting the media sponsorships and not all of the other wonderful Race sponsors? Well for one, the meeting with WTHR just happened and is fresh in my mind. There will be another blog at some point highlighting our other incredible sponsors. I also chose to highlight the media sponsors today because each media outlet wants stories – stories about survivors, co-survivors, teams, volunteers, fundraisers and participants. If you have a story to tell; tell us so we can tell them.

On behalf of everyone associated with the Race, a big thanks to all of the incredible sponsors who help make this event possible. See you April 17, 2010!